Scent Right Drive Safe is an AI-powered smart aromatherapy solution designed to reduce traffic accidents caused by drowsy driving. The system uses real-time facial and biometric data to detect signs of driver fatigue and releases targeted scents to stimulate alertness. It integrates with a mobile app that provides voice interaction, drowsiness reports, and emergency alerts. Compatible with any car via USB, this affordable and scalable solution targets both private and commercial drivers to boost road safety and reduce accident-related losses.
In Hong Kong, over 3,000 traffic accidents per year are caused by fatigued driving. This is not just a local issue — drowsy driving is a global concern, especially in environments where long working hours and tight schedules are the norm.
We have been working on with Transportation Fleets and logistics Company to understand the driving schedule of Commercial drivers and the roots to drowsiness driving. On the other hand, we have collaborated with Insurance Company for car insurance bundling scheme to tackle drowsiness driving accidents for providing a tri-win business model between drivers, insurance company and ScentSafe for the transportation eco-system
• Real-time drowsiness detection via facial and heart rate monitoring.
• AI-controlled scent release based on driver state
• Affordable compared to high-end in-car safety systems.
• By bundling the ScentSafe system into their car insurance packages, driver can reduced insurance fee.
• Can help insurers better assess driver risk and personalize premiums accordingly.
- ITCC Innovation Awards 2024/25 (Innovation Track) - Gold Award, VTC Innovation and Technology Co-creation Centre, 2025
