IVE Business and Hang Seng Bank have been collaborating on various student projects since 2020. Co-organized for the first time this year, ‘Hang Seng Bank Go!GingerOnion X IVE Business Integrated Marketing Communication Campaign Competition 2024’ aims to give real-life marketing cases for business students, to provide a platform for them to showcase their creativity and to develop skillsets in campaign planning. During the competition, students can participate in seminars, workshops and visit Hang Seng Bank Headquarter. They can also receive feedback on their campaign planning proposals. More than 200 students joined the competition this year, with six teams entered into the Final to compete for the prizes. Directors of the Marketing and the Corporate Communications of Hang Seng Bank very much appreciated students’ performance. They express their wish to continue organizing the next competition with IVE!
